If you love food trucks, live music, craft beer and art, make sure you’re free on Aug. 25.
A new festival – dubbed Subculture Kamloops – will be taking over the iTel Networks grounds on Mission Flats Road that day.
The 12-hour, 19+ event features a live art battle, prepared by Art Battle Kamloops, as well as light installations produced by Kamloops Makerspace. Graffiti artists will also be on hand showing off their stuff.
The musical lineup, curated by local promoter Factotum Co, will see At Mission Dolores, Echo Beach, James and the North Shore, and DJs Lux Sit, D-Funkt and The Sultan hit the stage.
Subculture also has a business component to it. Local entrepreneurs will have info booths set up, displaying their products and services.
When hunger strikes, you can hit up one of three food trucks: The Happy Camper, Frenchies Poutinerie and Cheffrey 911 Catering.
And did we mention there is also a beer garden, courtesy of Red Collar Brewing? There is even an industrial-sized slip-and-slide and beer pong.
Chris Lynch, the festival’s director, wanted to bring this event to the Tournament Capital to reveal the city’s “true cultural fabric.”
“We live and work in such a culturally diverse and artistically vibrant city. I believe a lot of us know that, but when I ask people who are new to Kamloops, what they think about Kamloops, their responses may surprise you,” he says.
“Too often I hear that Kamloops is a hick town, it’s blue collar, it has no entrepreneurial spirit and is Kelowna’s uncool cousin. These are really bold statements, but it raises a good question: Who is Kamloops?”
Lynch, who works as iTel Network’s marketing director, believes by bringing so many creative groups together, it’ll “really create a story of what Kamloops is all about.”
The hope is to make Subculture into an annual event.
“The first year of the festival is really a platform for self-discovery,” he says, noting there are 1,000 tickets up for grabs. “How do we want to be perceived by other cities in B.C. and Canada?”
In year two, he’d like to expand it to one of the city’s parks, and sell as many as 3,500 tickets.
“Riverside Park would be the most optimal place for us,” Lynch tells KamloopsMatters.
Have you tried our #chipotlepineapple #dosatacos already? Just a little something to go with this #tropicalweather we've been having. Come find us @thompsonriversu by Old Main, We're here until 2pm. And just in case you're too busy, drop by after work at riverside park for some food music & beer #realfood #summertime #explorebc
He adds he has reached out to the city with his vision and says he’s received a “great response.”
Tickets are $20 and can be purchased online (click HERE) or at Pizza Pi, 314 Victoria St.
The festivities kick off at noon on Saturday, Aug. 25 and wrap up at midnight.
iTel is located at 1850 Mission Flats Rd. For more information about Subculture, including the schedule of the day's events, click HERE.