If you caught last week's episode of The Big Bang Theory you probably didn't realize the local in the background.
During a scene between characters Amy Farrah Fowler (Mayim Bialik), Sheldon Cooper (Jim Parsons) and Amy's parents (Kathy Bates and Raymond Teller from Penn & Teller), a bag of Fresh is Best chips can be seen in the scene, sitting on the corner with their recognizable black and green packaging (bonus, Teller executes a terrible magic trick in the scene).
Patrick O'Sullivan, operations director for Fresh is Best, says they've heard from a bunch of people who recognized the bag, and it's been fun seeing the product show up on one of the biggest TV shows in the world.
"In the show, with a global audience, it was nice, something special," he says. "A few people noticed."
"It really makes us feel very special."
He notes the local brand has been on a roll lately, with an award at the recent Kamloops Chamber of Commerce Business Excellence Awards and new products lined up.
While it was a pleasant surprise, O'Sullivan says it wasn't totally unexpected, as Fresh is Best's marketing team has worked to get the chips on the small screen with a company that specializes in product placement.
"The expectation is that it would happen at some stage," he says. "I'm sure there are lots of other choices; we were the fortunate ones to be chosen."